Radically Reframing Climate Change

An inspirational guide to discussing and fighting climate change for millennial and GenZ voters that cuts through the usual myths and scare tactics to provide practical advice.

Will Hackman is a Millennial, and he is pissed. Two wars, two global economic catastrophes, and a pandemic combined with a ballooning cost-of-living crisis and crushing student loan debt can do that to a person. But there's one thing that compounds these challenges that is unequaled in human history: the ticking time bomb of fossil fuel emissions. Millennials and Gen-Zers will be left to deal with the worst of the climate change fallout well after those responsible have passed away. And we have never been more divided.

In Radically Reframing Climate Change: A Guide to Saving Ourselves, Will Hackman identifies three main obstacles to solving climate change: polarization, paralysis, and stale, ineffective messaging. He empowers readers to turn their anxiety or apathy into passion, and anger into action at the personal, community, and government levels. The climate rallying cries to "Save the Planet" no longer work in our hyper-partisan world, nor do images of polar bears on melting glaciers. The problem isn't scientific, fact-based, or even technological. It's political, emotional, and ideological. Hackman provides a path forward for engagement and voter mobilization that combats apathy, dread, and resentment, and builds greater issue identification.

Hackman reframes the climate crisis as a humanity crisis, arguing that we must change how we think and talk about climate change, both in our conversations with non-believers and among those who care. Assuring humanity's place on a changing planet will require a near universal level of public support we will never reach if we keep making the same mistakes. We know how to do this. But the stakes have never been higher and time is running out.