Beschreibung
E-commerce 2023 2024 : business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta ® , TikTok ® , Netflix ® , YouTube ® , Walmart ® , and Amazon ® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The 18th Edition features all new or updated opening, closing, and Insight on cases. Coverage reflects the latest developments in business, technology, and society that impact e-commerce, with text, data, figures and tables updated through September 2022. Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions. Tips on how to prepare for interviews and apply course knowledge to likely interview questions are included. This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.
| EAN: | 9781292449722 |
| Farbverschnitt: | Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. |
| Auflage: | 18. Auflage, 23018 |
| Erscheinungsjahr: | 03.07.2023 |
| Produktform: | Kartoniert |
| Autoren: | Traver, Carol & Laudon, Kenneth |
| Auflage/Ausgabe: | 18. Auflage |
| Seitenzahl/Blattzahl: | 832 |
| Fachschema: | E-Business~Electronic Commerce - E-Commerce~E-Venture~Internet / Electronic Commerce~Net Economy~Absatz / Marketing~Marketing~Vermarktung |
| Fachkategorie: | Internet Guides und Onlinedienste, Vertrieb und Marketing |
| Verlag: | Pearson Education Limited |
| Länge: | 250 mm |
| Breite: | 204 mm |
| Höhe: | 34 mm |
| Gewicht: | 1504 gr |
| Genre: | Importe |