Beschreibung
Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.
| EAN: | 9781292745275 |
| Farbverschnitt: | Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. |
| Auflage: | 18. Auflage, 25018 |
| Erscheinungsjahr: | 30.06.2025 |
| Autoren: | David, Fred & David, Fred R & David, Forest R. & David, Meredith E. |
| Auflage/Ausgabe: | 18. Auflage |
| Seitenzahl/Blattzahl: | 672 |
| Fachkategorie: | Strategisches Management |
| Länge: | 273 mm |