Beschreibung
Understand the crucial aspects of digital business and e-commerce with this best-selling text. Digital Business and E-Commerce Management, 8th edition , develops your knowledge and skills in digital technology, media and data to help you thrive in an increasingly harsh and competitive environment. Engaging and informative, this industry-leading text helps you understand the strategies and tactics that organisations use to optimise internal processes through digital channels for marketing and supply purposes. Key features include: updated content with the latest information on AI and a focus on digital business up-to-date information to support your learning around digital transformation New diagrams and business models to develop your understanding of business concepts and customer user journeys reader-frienly and accessible writing style With a further host of features to enhance your learning experience, you will come to see why this is a bestselling text.
| EAN: | 9781292725833 |
| Farbverschnitt: | Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. |
| Auflage: | 8. Auflage, 24008 |
| Erscheinungsjahr: | 11.06.2024 |
| Autoren: | Chaffey, Dave & Edmundson-Bird, David & Hemphill, Tanya |
| Auflage/Ausgabe: | 8. Auflage |
| Seitenzahl/Blattzahl: | 664 |
| Fachschema: | Wirtschaft / Wirtschaftsmathematik~Wirtschaftsmathematik~Wirtschaftsrechnen |
| Fachkategorie: | Industrien und Branchenstudien |
| Länge: | 261 mm |
| Breite: | 192 mm |