{"product_id":"palace-product-descriptions","title":"Palace Product Descriptions","description":"- 98%- EVERY GOOD DESCRIPTION- PALACE HAVE EVER DONE- IN ONE ROWDY HARDBACK- 2% SOME RUBBISH ONES ALSOPhaidon presentsPalace Product Descriptions: The Selected Archive, the official printed archive of Palace Skateboard's online product descriptions. Since their debut in 2013, Palace's unconventional descriptors - which often have little or nothing to do with the product being described - have earned a cult following, with readers hooked on every line.Authored by Palace co-founder, Lev Tanju, whose inimitable style essentially tore up the copywriting rulebook, the descriptions are full of humour, pathos, social commentary and unabashed opinion. Eschewing practical details, instead a jacket is described as:- TRENDSETTER- DON'T THINK SO MATE- YOU LOOK LIKE YOU MOONWALKED THROUGH TOPSHOP- WITH YOUR EYES CLOSED- COVERED IN GLUECollected here for the first time and printed as they appear online - a few lines set in all caps, formatted as a series of bullet points - the more than 3,000 descriptions are organised into 22 tongue-in-cheek categories, including Anatomy, Animals, Etiquette, Philanthropy, Romance and Travel. The text is interspersed with shots of highly coveted Palace products and chapter openers feature candid, behind-the-scenes images from Palace's archive.At once jokey toilet book and earnest coffee-table opus, this funny and honest volume serves as an essential record of an online phenomenon.","brand":"Phaidon Verlag GmbH","offers":[{"title":"Default Title","offer_id":57589911028038,"sku":"9781838665845","price":34.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/3081\/3510\/files\/7cd071087f888c110d9beabe8b705b1b212d610f9d27d5d55c4d1439c7da0ba3.jpg?v=1791904493","url":"https:\/\/www.averdo.com\/products\/palace-product-descriptions","provider":"Averdo","version":"1.0","type":"link"}