{"product_id":"licensing-best-practices","title":"Licensing Best Practices","description":"A definitive resource for professionals in licensing and technology management\u003cbr\u003e \u003cbr\u003e In this comprehensive guide to licensing best practices, esteemed members of the Licensing Executives Society International offer in-depth discussion of a broad range of important topics in the field of licensing, including:\u003cbr\u003e * Licensing issues in Europe, Asia, Australia, the Middle East, South Africa, and Latin America\u003cbr\u003e * Technology valuation\u003cbr\u003e * Technology management consulting\u003cbr\u003e * Licensing agreements and strategic partnerships\u003cbr\u003e * The expansion of the licensing profession\u003cbr\u003e * Patent procedures and protection in Europe\u003cbr\u003e * Trade secrets law and intellectual property assets\u003cbr\u003e * Issues in copyright, software, and Web sites\u003cbr\u003e * Trademarks, trade names, and trade dress\u003cbr\u003e * Licensing in the biotechnology industry\u003cbr\u003e * Pharmaceutical licensing\u003cbr\u003e * University licensing trends\u003cbr\u003e * Technology rights that are financial assets and instruments\u003cbr\u003e * IC-based corporate carve-outs\u003cbr\u003e * Licensing and litigation\u003cbr\u003e * ADR","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":57585241882950,"sku":"9780471219521","price":148.98,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/3081\/3510\/files\/7aee68f3cc570238d954b89b33c42c92839beaff8d79edc46aea4d73e4c9f24f.jpg?v=1791869169","url":"https:\/\/www.averdo.com\/products\/licensing-best-practices","provider":"Averdo","version":"1.0","type":"link"}