{"product_id":"helvetica-forever","title":"Helvetica forever","description":"Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity - a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, it tops the list of the hundred best fonts of all time. This publication retraces Helvetica's fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields - from signal design to party flyers.","brand":"Lars Müller Publishers","offers":[{"title":"Default Title","offer_id":57603802104134,"sku":"9783037788141","price":30.47,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/3081\/3510\/files\/8ba57b32e38998eaae24701d2e5eafebf624be3263cf61a354402e9f2fbfa943.jpg?v=1792077205","url":"https:\/\/www.averdo.com\/products\/helvetica-forever","provider":"Averdo","version":"1.0","type":"link"}