{"product_id":"comprehensive-intellectual-capital-management","title":"Comprehensive Intellectual Capital Management","description":"Learn the fundamentals, practices and models of intellectual capital management with this essential resource. Providing a business-oriented, critical review of the definitions, practices, tools and models that are available today, its approach enables you to understand and retain the cutting-edge issues in the emerging field of intellectual capital management. -  Includes a diagnostic tool that you can use to assess your position on the continuum of intellectual capital management and leverage your competitive advantage - Provides plenty of real-life examples and case studies, including Dow Chemical and American Skandia - Offers checklists for steps required for the three main processes of intellectual capital management: knowledge, innovation and intellectual property management . . . and more! Order your copy today!","brand":"Wiley","offers":[{"title":"Default Title","offer_id":57597606986054,"sku":"9780471275060","price":66.85,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/3081\/3510\/files\/c9733bc85f9423c71d4dccbd11d666f6cea275caa371ff1114a2bd84192c043f.jpg?v=1791993419","url":"https:\/\/www.averdo.com\/products\/comprehensive-intellectual-capital-management","provider":"Averdo","version":"1.0","type":"link"}