{"product_id":"business-beyond-borders","title":"Business Beyond Borders","description":"*** WINNER OF THE GOODY BUSINESS BOOK AWARD FOR BUSINESS, TRAVEL AND HOSPITALITY ***\u003cbr\u003e*** LONGLISTED FOR THE NON-OBVIOUS BOOK AWARDS ***\u003cbr\u003e*** AXIOM BUSINESS BOOK AWARD BRONZE WINNER, BUSINESS STORIES \u0026amp; FABLES ***\u003cbr\u003e\u003cbr\u003eINTRODUCING 25 REAL-LIFE STORIES THAT REVEAL THE RULES FOR WORKING SUCCESSFULLY ACROSS CULTURES\u003cbr\u003eThere is no excuse for cultural ignorance in the 21st century. The greatest factor affecting the success or failure of a global business is understanding the cultural differences that lie hidden, like minefields, in day-to-day work. Recognize and manage these cultural differences, and you accelerate your success; ignore them and they will undermine your global performance.\u003cbr\u003e\u003cbr\u003eBusiness Beyond Borders explains culture through the real-life stories of the author, resonating and bringing the cultural challenges inherent in global work to life. From negotiating with Bedouins in the Libyan Sahara, to managing a team of Brazilians in Rio de Janeiro, from out-running an earthquake during a keynote presentation in Mexico City, to losing a government \"handler\" in Beijing, each of the stories illustrates a critical cultural issue that global managers need to understand today.\u003cbr\u003e\u003cbr\u003eWith a summary of the \"golden global rules\" that everyone working in the global 21st century needs to know, Business Beyond Borders is a celebration of what makes all of us around the world-all so different- simultaneously all the same.","brand":"Hodder And Stoughton Ltd.","offers":[{"title":"Default Title","offer_id":57565904175430,"sku":"9781399822282","price":20.47,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/3081\/3510\/files\/2b8427dc6b21169af329660201cccdfe3d69c6b0f16f44a12a65c852186f3196.jpg?v=1791652979","url":"https:\/\/www.averdo.com\/products\/business-beyond-borders","provider":"Averdo","version":"1.0","type":"link"}