{"product_id":"attention-is-the-new-currency","title":"Attention Is the New Currency","description":"A savvy, real-world guide to creating a profitable social media presence that stands out in an oversaturated industry\u003cbr\u003e\u003cbr\u003eToday, when the average American spends around 4.5 hours a day on their phones—including 2.5 hours scrolling social media—it is undeniable that a well-crafted social media platform is a powerful lever when it comes to credibility, visibility, and opportunity in any professional field.\u003cbr\u003e \u003cbr\u003eBut how do you create a lasting platform that can thrive in a swamp of competing content?\u003cbr\u003e \u003cbr\u003eA practical guide to smart social media strategy, Attention Is the New Currency breaks down the complex ins-and-outs of the influencer industry into a step-by-step plan to stand out, get paid, and leverage your platform to make a difference. Sisters Marissa Rachel and Shanna Lisa—veteran creators with billions of views and past brand deals with Disney, Marvel, and Amazon—share candid advice to help you:\u003cbr\u003e - Identify your niche and authentically connect with your audience - Stay on top of trends, understand your analytics, and strategically go viral - Gracefully navigate online hate and create a cancel-proof personal platform - Establish steady business practices for yourself and healthy, burnout-free boundaries - Reach out to brands, write winning pitches, and land your dream partnerships \u003cbr\u003eWhether you’re starting from scratch or scaling an existing platform to a larger audience, Attention Is the New Currency will help you invest your time wisely and create a confident online presence that resonates with the right audience and stays as lucrative and reliable as any 9 to 5.","brand":"Benbella Books","offers":[{"title":"Default Title","offer_id":57750262874438,"sku":"9781637748800","price":20.05,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/3081\/3510\/files\/86ec4098e898313d00909824213d3e04f7e2606680e2f03574922062a08b93ca.jpg?v=1793414800","url":"https:\/\/www.averdo.com\/products\/attention-is-the-new-currency","provider":"Averdo","version":"1.0","type":"link"}