What Matters Next

THINKERS 50 TOP 10 BEST NEW MANAGEMENT BOOKS 2025 

LONGLISTED FOR THE 2025 PORCHLIGHT BUSINESS BOOK AWARDS

INTERNATIONAL BOOK AWARDS FINALIST


Harness emerging technologies for business success while putting the human first In What Matters Next: A Leader's Guide to Making Human-Friendly Tech Decisions in a World That's Moving Too Fast, renowned author and consultant Kate O'Neill delivers a roadmap to achieve business growth, transformation, and innovation through the use of emerging technologies-but crucially, in a human-centric manner that benefits both business and humanity. Drawing on her experience working with organizations like Google, Yale, and the United Nations, O'Neill offers a unique blend of strategic guidance, ethical considerations, and practical application to help organizations not just survive, but thrive through bold and empathetic leadership. In this book, readers will learn about:

- Making better strategic decisions by moving from questions, to insights, to "Bankable Foresights" - Creating a model that aligns focus, purpose, values, and resources across an organization - Understanding the intersection and potential harmony of human knowledge and machine intelligence - Ensuring digital transformation and innovation efforts frame the future in human terms

What Matters Next is an essential read for all business leaders and individuals interested in the impact of emerging technology on business and humanity and seeking to effect positive change for the benefit of all.