The Bezos Letters

- Conveys the "hidden in plain sight" principles that Jeff Bezos has used to make Amazon the most successful company in the world
- Examines and consolidates what Jeff Bezos has written in his annual review to shareholders for the last 20 years
- Useful to businesses of most any size: from startup, to midlevel, to Fortune 500
- For owners, managers, and employees who want to take their businesses to the next level
- Useful for both online and brick and mortar businesses. Amazon started online and now has physical stores selling everything from hardcover books to food (Whole Foods)
- The 14 Growth Principles are illustrated with stories directly from Amazon as well as other businesses
- Provides the back story on who Bezos is as a person (his successes and failures) and his fascination with space and all things future thinking
- Tips on how readers can evaluate their own business regarding growth, risk, and long-term success (Blackberry may have wished they'd had this book!)