{"product_id":"subtract","title":"Subtract","description":"\"You need to read this book.\" -Adam Grant, #1 New York Times bestselling author\u003cbr\u003e\u003cbr\u003e\"A great book changes the world you live in, revealing mysteries you didn't even know were there. This is a great book.\" -Sendhil Mullainathan, MacArthur fellow and author of Scarcity\u003cbr\u003e\u003cbr\u003eBlending behavioral science and design, Leidy Klotz's Subtract offers a scientific appreciation of why we underuse subtraction-and how to access its untapped potential.\u003cbr\u003e\u003cbr\u003eWe pile on \"to-dos\" but don't consider \"stop-doings.\" We create incentives for good behavior, but don't get rid of obstacles to it. We collect new-and-improved ideas, but don't prune the outdated ones. Every day, across challenges big and small, we neglect a basic way to make things better: we don't subtract. Klotz's pioneering research shows us what is true whether we're building Lego models, cities, grilled-cheese sandwiches, or strategic plans: Our minds tend to add before taking away, and this is holding us back.\u003cbr\u003e\u003cbr\u003eBut we have a choice-our blind spot need not go on taking its toll. Subtract arms us with the science of less and empowers us to revolutionize our day-to-day lives and shift how we move through the world. More or less.","brand":"Macmillan USA","offers":[{"title":"Default Title","offer_id":57582213529926,"sku":"9781250249876","price":17.31,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/3081\/3510\/files\/5b6b3b0967df5ab30d22b72838c0119c211d730ad67f7ae7069fb9672435e515.jpg?v=1791812503","url":"https:\/\/www.averdo.com\/en\/products\/subtract","provider":"Averdo","version":"1.0","type":"link"}