{"product_id":"kapferer-jean-noel-the-luxury-strategy-1","title":"The Luxury Strategy","description":"\u003cp\u003eBreak the Rules of Marketing to Build Luxury Brands\u003c\/p\u003e\u003ctable style=\"border-collapse: collapse; border: none;\"\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none; width: 30%;\"\u003eEAN:\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003e9781398624269\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none; width: 30%;\"\u003eFarbverschnitt:\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003eGenerell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none; width: 30%;\"\u003eAuflage:\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003e3 Revised edition, 25003\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none; width: 30%;\"\u003eErscheinungsjahr:\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003e03.06.2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none; width: 30%;\"\u003eAutoren:\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003eKapferer, Jean-Noel \u0026amp; Bastien, Vincent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none; width: 30%;\"\u003eAuflage\/Ausgabe:\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003e3 Revised edition\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none; width: 30%;\"\u003eSeitenzahl\/Blattzahl:\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003e440\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none; width: 30%;\"\u003eThemenüberschrift:\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003eBUSINESS \u0026amp; ECONOMICS \/ Management\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none; width: 30%;\"\u003eKeyword:\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003eLuxury Brand Management; Luxury Products; Luxury Strategy\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none; width: 30%;\"\u003eFachschema:\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003eAbsatz \/ Marketing~Marketing~Vermarktung~Management \/ Strategisches Management~Strategisches Management~Unternehmensstrategie \/ Strategisches Management~Werbung~Business \/ Management~Management\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none; width: 30%;\"\u003eFachkategorie:\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003eStrategisches Management\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Kapferer, Jean-Noel \u0026 Bastien, Vincent","offers":[{"title":"Default Title","offer_id":55051381506374,"sku":"10901636","price":41.21,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/3081\/3510\/files\/B00000023475819.jpg?v=1775508572","url":"https:\/\/www.averdo.com\/en\/products\/kapferer-jean-noel-the-luxury-strategy-1","provider":"Averdo","version":"1.0","type":"link"}