{"product_id":"emotion-by-design","title":"Emotion by Design","description":"'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire\u003cbr\u003e\u003cbr\u003e How did Nike go from being a small sneaker brand to the world's most revered company?\u003cbr\u003e\u003cbr\u003e Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?\u003cbr\u003e\u003cbr\u003e And what can any founder or marketer learn from them?\u003cbr\u003e \u003cbr\u003eGreg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.\u003cbr\u003e\u003cbr\u003e'Great story, amazing career, so inspirational . . . I couldn't put it down' Chris Evans\u003cbr\u003e\u003cbr\u003e'The ultimate playbook to unleash creativity in any team' Jake Humphrey, author of High Performance\u003cbr\u003e\u003cbr\u003e'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy\u003cbr\u003e\u003cbr\u003e'Brilliant . . . Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger' Nir Eyal, author of Hooked\u003cbr\u003e\u003cbr\u003e'This book made me smile in my soul' Mary Portas\u003cbr\u003e\u003cbr\u003e'Remarkable . . . A distinctive framework that will help marketers and creatives connect with their audiences like never before' Jonah Berger, author of Contagious","brand":"Random House UK Ltd","offers":[{"title":"Default Title","offer_id":57596644557126,"sku":"9781847943569","price":14.15,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/3081\/3510\/files\/e547613f5e09572901002de58df0493086bfea42ca194a147d7dcb6b8f5b1aec.jpg?v=1791987700","url":"https:\/\/www.averdo.com\/en\/products\/emotion-by-design","provider":"Averdo","version":"1.0","type":"link"}