{"product_id":"brand-management","title":"Brand Management","description":"This textbook provides a practical approach to brand leadership, tailored for master’s students in business schools, executive education participants, and brand management professionals. Built around the proprietary framework – The Brand Management Clock Face – the book is structured into twelve chapters that systematically address key management challenges across a brand’s lifecycle. The content combines well-established academic concepts with years of hands-on brand management experience. It bridges the strategic clarity of German brand identity models with the action-oriented mindset of American and French brand leadership.This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.","brand":"Springer","offers":[{"title":"Default Title","offer_id":57602294415686,"sku":"9783658502447","price":38.59,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/3081\/3510\/files\/1f2724ceb7870c1f08598ed30908783e2cf84c70f975e413e9f5a2459a55f17b.jpg?v=1792064840","url":"https:\/\/www.averdo.com\/en\/products\/brand-management","provider":"Averdo","version":"1.0","type":"link"}