{"product_id":"ben-hur","title":"Ben-Hur","description":"The complete history of the Ben-Hur phenomenonBen-Hur was the first literary blockbuster to generate multiple and hugely profitable adaptations, highlighted by the 1959 film that won a record-setting 11 Oscars. More than a century before The Hunger Games and Harry Potter, and decades before Gone with the Wind and The Wonderful Wizard of Oz, General Lew Wallace's Ben-Hur was spun off into dozens of popular publications and media productions, becoming a veritable commercial brand name that earned tens of millions of dollars.Ben-Hur: The Original Blockbuster surveys the phenomenon's unprecedented range and extraordinary endurance: various editions, spin-off publications, stage productions, movies, comic books, radio plays, and retail products were successfully marketed and sold from the 1880s and throughout the twentieth century. Today Ben-Hur Live is touring Europe and Asia, with a third film released in 2016.Jon Solomon's book offers an exciting and detailed study of the Ben-Hur brand, tracking its spectacular journey from Wallace's original novel through to twenty-first century adaptations, and encompassing a wealth of previously unexplored material along the way.","brand":"Edinburgh University Press","offers":[{"title":"Default Title","offer_id":57596760490310,"sku":"9781474407953","price":44.85,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/3081\/3510\/files\/fde4d4e376dd56f872c50849d678e6887fd7d0b41038c5db1963e1741e1e6d1d.jpg?v=1791988339","url":"https:\/\/www.averdo.com\/en\/products\/ben-hur","provider":"Averdo","version":"1.0","type":"link"}