{"product_id":"armstrong-gary-marketing-an-introduction-global-edition","title":"Marketing: An Introduction, Global Edition","description":"\u003cp\u003eMarketing: An Introduction \n \n shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.\n \n \n The \n 15th Edition \n features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you'll get ample practice applying marketing concepts to real-world company scenarios.\u003c\/p\u003e\u003ctable style=\"border-collapse: collapse; border: none;\"\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none; width: 30%;\"\u003eEAN:\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003e9781292433103\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none; width: 30%;\"\u003eFarbverschnitt:\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003eGenerell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none; width: 30%;\"\u003eAuflage:\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003e15. Auflage, 22015\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none; width: 30%;\"\u003eErscheinungsjahr:\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003e12.05.2022\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none; width: 30%;\"\u003eProduktform:\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003eKartoniert\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none; width: 30%;\"\u003eAutoren:\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003eArmstrong, Gary \u0026amp; Kotler, Philip\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none; width: 30%;\"\u003eAuflage\/Ausgabe:\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003e15. Auflage\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none; width: 30%;\"\u003eSeitenzahl\/Blattzahl:\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003e704\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none; width: 30%;\"\u003eFachschema:\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003eAbsatz \/ Marketing~Marketing~Vermarktung\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none; width: 30%;\"\u003eFachkategorie:\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003eVertrieb und Marketing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none; width: 30%;\"\u003eThema:\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003eVerstehen\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none; width: 30%;\"\u003eText Sprache:\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003eeng\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none; width: 30%;\"\u003eVerlag:\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003ePearson, Pearson Education Limited\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none; width: 30%;\"\u003eLänge:\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003e275 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none; width: 30%;\"\u003eBreite:\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003e213 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none; width: 30%;\"\u003eHöhe:\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003e28 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none; width: 30%;\"\u003eGewicht:\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003e1478 gr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none; width: 30%;\"\u003eGenre:\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003eImporte\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Armstrong, Gary \u0026 Kotler, Philip","offers":[{"title":"Default Title","offer_id":50665521086790,"sku":"1224644","price":84.12,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/3081\/3510\/files\/B00000005314538.jpg?v=1732036517","url":"https:\/\/www.averdo.com\/en\/products\/armstrong-gary-marketing-an-introduction-global-edition","provider":"Averdo","version":"1.0","type":"link"}