{"product_id":"101-design-methods","title":"101 Design Methods","description":"The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.","brand":"Wiley John + Sons","offers":[{"title":"Default Title","offer_id":57603060040006,"sku":"9781118083468","price":33.92,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/3081\/3510\/files\/ee194397fcb7e5b4fd4a04652e0cd30f3e8edf8578002ba913aaf91cb314d8a9.jpg?v=1792071258","url":"https:\/\/www.averdo.com\/en\/products\/101-design-methods","provider":"Averdo","version":"1.0","type":"link"}